Saturday, June 9, 2012

Stop! You are both right

Cyberspace has certainly reduced the margin of error ...

Colloquialisms used to take quite a while 'to become embedded in a local vernacular. For example, Americans expunged from the English colonies in 1789, but based on personal letters exchanged between the two countries that were identified by historians, it took until 1830 was made the first observation to note a marked difference between their accents .

local dialects will always be a fixture in geographical cultures. However, as more and more of us through both cyberspace and the real world, the basic decisions are becoming a little 'problem.

I just noticed again in the sports world, where a national broadcast characterized the recent darlings of the NCAA basketball, Gonzaga University in Spokane, Washington. The locals will insist that the name is listed as 'Gon-ZAEG-ah', but inevitably, sports announcers from elsewhere to refer to 'Gon-ZAHG-uh' until corrected by the locals.

However, the name of Gonzaga was a part of Italian history since 1300, and anyone who has studied or been exposed to it from that context much deeper know the correct pronunciation is 'Gon-ZAHG-uh'. Ludovico Gonzaga dynasty not only established his family is over the Italian state of Mantua in 1328, but his family became a cultural force and military in that area for the better part of five centuries.

You will also notice that the university has a Spokane extension program in Italy and still firmly maintains its preference for the colloquial pronunciation. Trust me, in Europe, called 'Gon-ZAHG-uh'. However, students from the Spokane campus, from Bing Crosby to John Stockton, learned to refer to their alma mater as a 'Gon-ZAEG-ah.'

This raises the old question of etiquette correct pronunciation, of course. We go with the traditional version of an accurate and appropriate name if we are aware of it or preferences colloquial, for Some reason, took off in a Certain Area?

Another classic example is Notre Dame. The correct French, of course, is 'noht-ruh Dahm.' Use the Americanized version anywhere else in the world at risk of being castigated as Hayseed. Yet, the Jesuit university based in South Bend, Indiana, obviously prefers the local pronunciation.

The universalisation of products addressing the problem itself. For example, the German beer 'Löwenbräu' pronounced 'LUH-Fri-Broye' everywhere, except in English speaking countries and the Swedish furniture store, IKEA, is universally referred to as 'EE-KAY-uh'. Try to pronounce the right way and is odds-on you will be satisfied with a blank stare or regarded as a snob. But, what have you done except say the name exactly?

Of course, in consumerism, which is the bottom line that pronunciation. There's no better example of the legendary German shoe tycoon Adi Dassler, who used his name as a basis for its corporate image. While most of the world refers to its sports footwear as 'AH-dee-Dahs,' the Americans somehow found a way to call him 'Oh-Dee-duhs'. Go figure. Dassler ever seen, though. Dollars spent easily as any other currency.

Other famous names have undergone colloquialization full. In hockey, Teemu Selanne is a Finnish star who was in the NHL for a while '. Perhaps they came to North as 'TAE-moo-lah-SAY Nuh America', but any fan of hockey on the continent known only as 'Seh TEE-moo-lah-nee'.

Sometimes even to see the metamorphosis universal colloquial pronunciation occur before our eyes. In baseball, Bill Mueller was a solid baseball player from his major-league debut with the San Francisco Giants in 1996. At that time, went from the traditional German pronunciation of his surname 'MYOO-Luhr.' However, somewhere along the line, decided and then announced that his surname was best said aloud as the 'Miller'. I wonder why? What does one do then? Correcting someone on how to declare your name?

Actor Jake Gyllenhåll has Swedish roots. His name means literally 'Golden Way' and should be shown as 'Yee-Lehn-hole'. U.S. is easier to say 'Lehn-JEE-hall.' I've never seen anything that indicates where Jake is on the question. Probably too busy and rich talent.

That's why I find it difficult to criticize anyone who uses or pronunciation. It is a matter of context on who is right. Like the popular breath-mint commercial says, that both are.

My rule is simple. In any situation, if there is more than we are of you and pronunciation becomes a volatile issue, they are right. Otherwise, the universality prevails.

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