Sunday, June 17, 2012

Greetings Card What, when and how

Whenever you need to wish the birthday of your friends or acquaintances happy and late, or you wish your near and dear ones a Merry Christmas, or send good wishes day your loved one Happy Valentine's or just say hello or give a message "get well soon "to your best friend, just go to an outlet of the greeting card or visit an online greeting card website and send the card you want. Have you ever wondered what the greeting card is all about and how it is originating. If you have the desire to know, this article is for you.

So lets start with what is a greeting card. Originally, greeting cards derive from postcards (which are the only side without it) and are illustrated, folded card usually with a message of greeting or other sentiment. They can be either printed by hand. Now, with the advent of the Internet, however, virtual greeting cards that have evolved doesnot fit the definition above. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent in 'non-occasions' to say 'hello' or 'thank you'. They are produced and / or hand-made by hundreds of companies large and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U.S. and 'the United Kingdom, where you send more cards per capita than any other nation. The UK remains a world leader in this area, as well as the world leader in the region of the design greeting card.

That laid the groundwork for the greetings card industry and when and how did it all begin?

The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the new year, and for the early Egyptians, who conveyed their greetings on papyrus scrolls.

From the early 1400s, handmade paper greeting cards were exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the first half of 1400.

However, since 1850, the postcard had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable personal communication, due largely to advances in printing and mechanization.

This trend continued, fueled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.

During 1980 the trend began to turn, with consumers increasingly looking for greeting cards that are differentiated from the standard. At the end of 1990 the market was clearly beginning to separate into three distinct segments:

? Following hand and the cards premium
Mass-produced · Cards
· E-cards

So, this is all about the greeting card industry began and flourished. Even if the current trend is to send e-greetings cards, there is the need to support the traditional greeting card industry and the preservation of centuries-old tradition of sending greeting card by conventional means.

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